3-effective-strategies-for-distributing-coupons

3 Ways to Spread Out Amazon Coupons

Hello there,
New and experienced sellers are always looking for ways to promote their brands and products. One of the most common ways to do so is to offer Amazon coupons. Amazon recently declared that any attempt of manipulation on its search engine or algorithm is contrary to their Terms of Service, but using coupons remains the most frequent and safest strategy to promote products on Amazon.

After 2 years of activity, thousands of sellers and hundreds of thousands of distributed coupons, we analyzed and collected for you the top three most common and effective strategies for Amazon coupon distribution.

1. Fixed coupons amount distribution

One common strategy is sending a constant amount of coupons over time. The quantity of coupons differs between sellers. Some experienced sellers send 10-50 on a daily basis and some new seller who send 3-4 coupons a day and you can still notice the effect.

Why?

  • • A relatively rapid increase of BSR (Best Seller Ranking).
    • A representative data of stability and rank that can have a positive effect on your BSR after distributing.

The Effect:

At the beginning of your spread out you will notice that the BSR increases nicely, but after some time, using the coupons only, the BSR will reach saturation. The BSR represents the amount of sales relatively to other sellers, so the spread out will promote your product but only up to some limited level.

Amazon Coupons- Strategy 1
Illustration

How to improve the effect:

  • Towards the end of the distribution, while the BSR is slowing down, it’s recommended to launch a PPC campaign and send a high-quality traffic to your Amazon Listing from other sources such as Facebook ads, Google AdWords, Website and etc.
  • Sending Amazon coupons with different levels of discount (80%, 85%, 90%, 95% or 99%).

2. Massive distribution of Amazon coupons

The most common strategy is to send out a massive amount of coupons – about 100-200 coupons at once.

Why?

  • Causes an instant increase of the BSR.
  • Promotes the product at the main category.

The Effect:

At the beginning you will notice a significant increase of the BSR, but it will decrease rapidly. The effect of this kind of distribution hold up for up to 30-45 days after the promotion has ended. After 30-45 days you will be able to see the rising of the BSR.

Amazon Coupons - Strategy 2
Illustration

How to improve the effect:

  • Sending Amazon coupons with different levels of discount (80%, 85%, 90%, 95% or 99%).
  • Creating coupons with lower levels of discount (30%-75%) and promoting the product simultaneously with a constant coupons distribution during the first 30-45 days after the promotion has ended.

3. Growing distribution amount

An effective but expensive strategy is to gradually raise the amount of coupons you send out, starting with 1 coupon a day, growing to 2, 3, 4, 6, X, Y, Z… and so on.

Why?

  • A “natural and healthy” way to increase the BSR.
  • Crating a representation of a “Rising Star”

The Effect:

This strategy is especially useful for new sellers and items, who can start by sending one Amazon Coupon a day. The effect will increase the BSR on a daily basis, and after the distribution ended, the BSR will stabilize a bit lower than the Peak, for some time.

Amazon promo codes- Strategy 3
Illustration

How to improve the effect:

  • Since this strategy is mainly for new Amazon sellers, you can create an automated PPC campaign to gain data and sales that will remain the effect after the distribution has ended.
  • As a new seller, make sure you send a Follow-up email with a review request – to all of your customers.

It is important to note that:

  • The information does not refer to Keyword Promotions. It has been checked only for direct rates of BSR and Category promotions.
  • The data is based on real coupons spread outs of both old and new products.
  • The data presented on the pictures are for illustration only.
  • Try our Coupon Sender and take full control on your sales.

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